A few months ago, my 5-year-old son was identifying one of his classmates for me and he referred to her skin colour as ‘brown’. Panic. I felt a wave of parental pressure descending as I realised I didn’t know if this was an acceptable description or if I should correct him.
A #mission without #purpose is just activity. A purpose without a mission is just a nice idea. When both are implemented and aligned (not just branded), with a #vision, they can inspire and transform!